Monday 29 September 2008

Audience research

Frank Sinatra is a legendary name in the swing and crooner genre of music, when asked the question "what comes into mind when the name Frank Sinatra is mentioned?" the majority of people replied "great voice", "the 50's", "hats", "american". These results help me understand that many people know of Frank Sinatra and that he is a singer but dont no many of his songs. This allows me to re-release one of his songs knowing that some people may not know the song but many will know the artist.

With these results I have decided to have certain props in my music video that will link to the main answers people gave. The main link people made to Frank Sinatra was the symbolic hat that he often wore, so I could have my main chacrater wear a hat linked to the time period of the 1950's which was also a main comparision that people made with Frank Sinatra.

1 comment:

Eoin Meade said...

I like the idea of the Hat motif running through the video. This is similar to how Elvis was represented in the recent "Little Less Conversation" video by JXL. They used the frame which was suggestive of the jailhouse set in Jailhouse Rock. This will offer a sense of recognition and knowing for older audiences.