Product Research - music videos

Elvis Presley - Jailhouse rock
http://uk.youtube.com/watch?v=tpzV_0l5ILI

Camera movements frequently used in this video were Long shots and Mid-shots. Long shots were used to allow the audience to see the dancing and setting where as mid-shots were used for a closer view on certain body parts of Elvis whilst dancing. The mise-en-scene was kept to a minimal, it was a white room with a metal framing that looked like jail, this allowed the audiences main focus to be on the dancing but allow them to understand where it was set by the simple framing. The shots were of long duration, which allowed the audience to enjoy the dancing. Typical conventions of a music video with dancing are shots of long duration at mid-shot so the audience can enjoy the dancing, it is also typical of the time period for music videos to have longer duration shots and less editing used.

George Michael - Faith

http://uk.youtube.com/watch?v=viPWb3ieH6o

This video used mostly close-ups as the camera was focused on certain body parts or props within the video. This seems confusing for the audience but yet it is interesting as the colours are bright and contrasting making the image on screen interesting. Long shots are also used in the video this is so the audience can identify the main character as well as the main prop (jukebox). The duration of shots vary during the video dur to the pace of the music changing. in the beginning the durations are much longer as the music is building up where as during the video the pace is a lot faster therefore the duration of the shots get shorter. When the camera is moving to a different angle the camera pans off at a fast speed making the transaction smooth. The contrast of colours also have been edited making the colours sharper and more contrasting towards each other.

Audience research

Frank Sinatra is a legendary name in the swing and crooner genre of music, when asked the question "what comes into mind when the name Frank Sinatra is mentioned?" the majority of people replied "great voice", "the 50's", "hats", "american". These results help me understand that many people know of Frank Sinatra and that he is a singer but dont no many of his songs. This allows me to re-release one of his songs knowing that some people may not know the song but many will know the artist.

With these results I have decided to have certain props in my music video that will link to the main answers people gave. The main link people made to Frank Sinatra was the symbolic hat that he often wore, so I could have my main chacrater wear a hat linked to the time period of the 1950's which was also a main comparision that people made with Frank Sinatra.

Audience Research - Questionnaire Results

Do you watch music videos?

15 out of 20 people said yes they do watch music videos, and most of these were aged between 9-45. This shows that my target audience ranges between 9 and 45 as people aged over 45 would not pay muich attention to a music video.

What do you find most appealing in a music video?

From my results it shows that most people find the performance a main factor in a music video, closely followed by costumes. This tells me that i have to focus hard on what costume I choose for main character and the performance this character gives.

Do you feel it is necessary for the artist to be present in the music video?

The majority of people said no they dont think it is necessary, this is helpful to me as i will not be having the artist present as he passed away 10 years ago.